Stewart Rutledge2025-09-18

Loupe has one license with unlimited usage

One of the hardest questions we’ve faced while building Loupe hasn’t been technical, it’s been pricing.

Figuring out how to solve tough technical problems or navigate M3 has felt natural. But deciding “how much should it cost?” has been surprisingly difficult.

After a lot of discussion, we’ve made a clear decision on pricing. The spark came while talking about another product (not related to M3) that used per-user licensing. We realized how frustrating it was to constantly weigh whether our use justified buying another license. And even when it did, the approval process was another headache entirely.

So we’ve decided to take a different path. Loupe will be licensed per organization, for a flat yearly fee. Unlimited usage.

We know teams will use Loupe in different ways. Some will use it every day. Others only when they need to migrate data, troubleshoot, or validate a rollout. Both are equally valuable. We don’t think that should mean juggling licenses or debating whether a small but important use case is “worth it.”

If that sounds interesting, check us out at https://www.loupeapp.net and let us know if you’d like to give Loupe a try, it’s completely free to get started.

PS: We’ve got some exciting new features in the pipeline. Stay tuned.